Welcome to capsule culture
Art Direction, Branding, Digital Strategy, UX, Visual Design
A Fresh Take on Anti-Aging.
The brand is a breath of fresh air in typically minimalistic beauty space. Its personality is confident and tongue-and-cheek, maximalist in its impact but still simple.
So what did we do?
We helped bring the Spoiled Child brand to life, working with them early on, and collaboratively, to define the creative direction and design a memorable and performant digital infrastructure.
Product categories and product detail pages brought you into a colorful capsule driven world that was supported by influencer content and a quiz to aid in decision making.
ASK SPOILED BRAIN
Everyone’s needs and skin are different, therefor personalization is key. The main e-commerce flow is centered around asking the Spoiled Brain AI for suggestions. We helped bring the Brain to life and delight users along the way.
Real people. Real results. The site’s content strategy puts community first, showcasing UGC as the means to demo product usage and efficacy.
Skincare on a mission of empathy and self-discovery.
Chill Out. It's Not Pot.
The wellness brand for city dogs and their humans.
Having fun is fun. Launching a fun(ctional) prebiotic soda.
Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.Read moreabout us