Spoiled Child - Welcome to capsule culture
Spoiled Child - Welcome to capsule culture
Art Direction, Design, UX, Development, Strategy, Photography, Illustration
We paid homage to the bold and unapologetic vibe of NYLON and celebrated its legacy with a design approach that melds maximalism with simplicity.
We simplified the content categories to: life, beauty, fashion, and entertainment, sub-branding each with a unique identity thatโs consistent with the overall site experience.
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Our work resulted in a visually immersive & premium brand expression. AKA print isn't dead, it just got a digital makeover ๐