Launching the skincare brand on a mission of empathy and self-discovery
Brand Strategy, Digital Strategy, Voice & Tone, Copywriting, UX, Design, Development, Art Direction, Content Creation
It's a ritual, not a regimen.
We partnered with Plenaire to bring their dreamy, cerebral skincare line to life and encourage positive conversations around health and beauty.
The Plenaire brand world is sensorial, free-spirited, and encourages self-reflection. Our holistic approach brings these values to life, and feels like a breath of fresh air.
It's a mood.
Our art direction and content approach evokes and celebrates the mercurial nature of self-discovery. Every aspect of the brand encourages the user to be themselves - even when they're constantly evolving.
Our brand voice feels unexpectedly poetic and personal. Each line of copy is a glimpse into the inner life of the Plenaire persona. The narrative arc of the site is non-linear and multi-dimensional, like the user.