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About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Poppi

Thirsty for more: redesigning poppi

Brand Refinement, Content, UX, Design, 3D, Development

Poppi’s back, and bigger
than ever.

Poppi is a prebiotic soda that’s big on flavor and fun – but at this point, you probably already know that. Since our first work with them in 2020, Poppi has taken the nation by storm, popping up in what feels like every bodega, corner store, and big-box retailer in the US. 

For our second engagement, we’ve redesigned and rebuilt their website from the ground up, reimagining the traditional
e-commerce experience for a brand that’s growing
faster than ever.

A trailblazing brand deserves an equally unique web experience, so we created a site like no other: a digital tapestry of colorful UGC and video, that’s laser-fast and feels perfectly at home for Gen Z.

The most vibrant thing about Poppi is their passionate community, so we redesigned the online experience with the fans in mind. 

Our new site is a natural extension of the social media platforms Poppi fans know and love – equally equipped for conversion and community engagement.

3D brings it all together with fresh renders that really pop. We recreated both the US and Canadian product lines so that when you’re browsing online, what you see is what you get.

We’re always excited to work with repeat clients, and Poppi’s continued success is a joy to see. The pop don’t stop!

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

A new look for our friends at Guayaki

A new look for our friends at Guayaki

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