About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

GOODLES

MAC’S BACK, BABY.

Branding, Art Direction, Design, UX, Development, Strategy, Copywriting

History in the Mac'ing


Nothing says fun like mac and cheese. But as a category, it hasn’t changed much over the years. Together with Goodles, we set out to disrupt it by tapping into a nostalgia-drenched aesthetic smothered in cheese to appeal to all the inner kids out there.

Goodles came to us with a radical brand idea: bringing a healthier mac and cheese to the masses.

Our role was to refine, evolve, and build on their brand, and give it the launch it deserved.

The results were delicious.

For each Goodles flavor profile, we crafted a playful “gooder” world marked by unique fantastical scenarios to immerse every hungry visitor.

BUILDING A TASTY 3D WORLD


Working with our in-house 3D designers, we created assets that brought a cartoonish, hyperreal feeling to the Goodles world. Then we auctioned it all off on the site: everything from noodles to a dune buggy.

We designed the eCommerce platform to follow our brand strategy of being fun, vibrant, and educational. All while making it super simple to understand product benefits and place orders.

NOODLING A STRATEGY

Our goal was to tell an immersive brand story while keeping flavor and product education front and center. Using bold floods of color, 3D renderings, striking product photography, and moments of suprise and deilight, we let the mac shine.

This performance-first site combines Chord’s headless e-commerce suite with Gatsby to statically generate (for Gooder load times) a unique experience and good vibes at scale.

We combined Chord with Contentful to allow unique content types worthy of a one-way ticket to Flavor Town. Leveraging the UI component library, Theme UI, we could repurpose the themeable API and give each product page a color scheme as tasty as its flavor.

https://images.prismic.io/zero-2020/1770cc23-54db-40f0-8d3e-635e483cc247_Mask+Group-2.jpg?auto=compress,format
https://images.prismic.io/zero-2020/d9147844-6342-4f8e-adf4-0fa0d6fc2ab4_Mask+Group.jpg?auto=compress,format

A NUTRITIONAL JACKPOT

Central to the brand story are the nutritional benefits and deliciousness in every Goodles bite. So, we devised fun and digestible ways to communicate these aspects of the product. Namely, by building a slot machine to display nutritional equivalences.

Original brand & packaging concepts:
Studio Please
Photography:
Jason Little
Stylists:
María Del Mar Cuadra Melissa Elias

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

ZERO's speaking at the DIELINE Conf '22 🎤

ZERO Speaks at DIELINE Conf '22 🎤

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Hot Stuff

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Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire