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About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Guayakí

COMING TO LIFE WITH GUAYAKí

Design, UX, Development, 3D, Strategy, Copy Writing

THE CIRCLE GROWS

Sometime in the mid-90s, Guayakí embarked on an epic journey to spread the culture and positive vibes of yerba mate across the world. Today, they’re the biggest name in the category, backed by an army of embacebadores (brand ambassadors) and devotees.

When they came to us, they’d just underwent a brand refresh, and their website needed some zhushing up to reflect the new changes. Together, we became fellow travelers on the mate journey.

Our role was to bring their new brand refinement into the digital space.

We created a cohesive brand voice and visual language that was equally true to brand and well-suited to web.

Using best-in-class UX practices, we created simple and straightforward user journeys to direct users to the right places.

Overall, we reduced redundancy across the site, streamlining and restructuring it so
in-depth information could be tucked away, but always readily available.

For both returning and new customers, we created a balanced user experience that accommodated all levels of familiarity with yerba mate.

With content like the Mate Matchmaker and Yerba Mate 101, we prioritized education for those who seek it, without it being overbearing.

Overall, we built the site to capture the feeling of entering a gourd circle—the traditional yerba mate social ritual.

That meant emphasizing community, creating a welcoming experience, and weaving in an inviting, simpatico tone of voice.

A FLOW STATE EXPERIENCE

Taking cues from the brand’s mantra, “come to life,” we took every opportunity to inject the web experience with immersive storytelling moments that really did come to life.

Employing a suite of 3D product rotation animations and interactive video modules, the site reflects the vibrancy we all love and know yerba mate for.

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

A new look for our friends at Guayaki

A new look for our friends at Guayaki

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