About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Kizik

Stepping it up with Kizik.

Strategy, Art Direction, Branding, Copywriting, UX, Visual Design, 3D, Illustration, Development

Sparking a footwear revolution

Starting from a basic premise – that tying shoes is a hassle, and a better alternative is possible – Kizik developed the technology to create a hands-free shoe that you can easily step into. After a Kickstarter campaign and a licensing deal with Nike, Kizik has built a cult following among hands-free devotees.

With a terrific product on their hands, Kizik turned to Zero to refine their brand strategy and visual identity, build a flexible and scalable site, and position themselves as a big-tent brand.

We conducted over a dozen in-depth interviews with existing and new customers, giving us special insight into their needs and reactions to the product and brand.

The joy of hands-free.

Compiling the data and insight from the interviews guided our brand strategy process.

A near constant with the sheer joy of the product, echoed universally. Balancing that with the inherent inclusivity of not needing to tie your shoes, and suffused with a humorous sensibility, we arrived at a brand premised on sparking joy in the everyday.

This informed art direction, copywriting and messaging, site design, and every other element of the Kizik experience.

Real life, or 3d?

Using 3D scanning technology, our in-house 3D wizards created lifelike models of each of the SKUs, without the need for traditional studio photography.

The result was a clean, streamlined browsing experience featuring photorealistic models for the entire range of Kizik footwear colorways.

For the kids’ product line, we developed a special subrand that dialed up the fun with expressive type, brighter colors, and a healthy dose of immaturity.

So many skus, so little time.

With 100s of SKUs to filter, sort, and display, we made the Kizik site remarkably easy to navigate and speedy to load. Not to mention fun. There was plenty of that too.

We also leaned on UGC to create shoppable moments. With an avid built-in fanbase, there was no shortage of real-life testimony to help spread the Kizik love.

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

ZERO's speaking at the DIELINE Conf '22 🎤

ZERO Speaks at DIELINE Conf '22 🎤

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