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Crap Eyewear - Don't Worry, Be Crappy
Crap Eyewear - Don't Worry, Be Crappy
The Madaluxe Group
An experiential activation to celebrate the Versace & Versus Timepiece Collection
Creative Direction, Event Production, Floral Design, Social Media & Influencer Strategy, 3D Motion Design
We developed a thematic platform centered around The New Moon. This inspired the creative direction and encapsulated the concept of change and new beginnings - celebrating Madaluxe as the new distributor of Versace & Versus Timepieces.
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Through influencer marketing and a focus on creating shareable moments, the event garnered over 60k+ impressions via instagram alone.
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