About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Hippeas

BUILDING A MIND-FLAVORING CAMPAIGN

Audience Research, Campaign Strategy, Concepting, Art Direction, Casting, Production, Craft Services, 3D, Retouching, Video Editing, Animation, Graphic Production, Sonic Direction

A PUFF OF INSPIRATION.

Hippeas is a vegan, sustainable, better-for-you challenger stirring up a revolution in the junk food aisle.

Taking its cues from the 60s counterculture, the brand sought to make a big brand awareness play and get themselves out there with a bold, sunshine-soaked campaign.

Teaming up, we devised a campaign strategy that highlighted flavor and produced out-of-this-world content to send this brand eight miles high.

Our initial challenge was to figure out how to boldly highlight flavor, while building on their existing hippie heritage. So, we dug into one element of hippie culture that hadn’t really been explored, and pushed some boundaries along the way.

REACHING SNACK NIRVANA.

Walking the line between blitzed out and family friendly, we arrived at the tagline Flavor Your Mind to guide the entirety of the campaign. It’s the idea that the flavor is so potent, it’s like a drug in and of itself.

For each concept, we created distinct fantasy worlds the puffs can transport you to. We adopted a modular approach to the content, shooting full hero videos with the option to cut them down for various platforms.

Play
Pause
Play
Pause

Using a hybrid of studio photography, video, and 3D, we brought these worlds to life by shooting on green screen and bringing in larger-than-life puffs and fantastical worlds in post-production.

FROM THE CLIENT:

“Zero’s new school, digital-first approach is what initially drew us in. Standing out in an ever changing, social media world is incredibly competitive. We knew that if we wanted to make a splash, we would need to partner with a team who’s not afraid to push limits.”

Collaborators
DP: Erik Ljung Wardrobe: Carolyn Son HMUA: Will Metivier Color / Key: Nic Gagliano Custom Music/SFX: Krol Scharber

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

Don't Worry Be Crappy. Zero Re-Launches Crap Eyewear 😎

Surf's up. Zero re-launches Crap Eyewear 😎

hand

Nice

  • 0
  • 0
  • 0
  • 0
  • 0
  • 1
  • 1
  • 1
  • 1
  • 1

01

Very Nice

  • 0
  • 0
  • 0
  • 0
  • 0
  • 2
  • 2
  • 2
  • 2
  • 2

02

Hot Stuff

  • 0
  • 0
  • 0
  • 0
  • 0
  • 3
  • 3
  • 3
  • 3
  • 3

03

Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire