About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

ByHeart

LAUNCHING THE MOTHER OF ALL FORMULAS

Digital Strategy, UX, Digital Design, 3D, Animation, Creative Technology, Development

"BREAST IS BEST." BYHEART IS NEXT.

Meet ByHeart. The first infant formula developed with no-compromise nutrition™: a recipe that offers all-in-one benefits with ingredients you can trust.

We created an intimate and joyful site experience to educate, delight and put parents at the center for a better feeding future.

EDUCATING ALONG THE WAY


The site reflects 5+ years of extensive breast milk nutrient research and showcases a formula recipe completely rewritten by leading scientists and pediatricians.

Throughout the experience, parent partnership is at the heart. We made a site that was streamlined and easy to navigate and anticipated parent’s needs, taking one thing off their mind.

A MOBILE FIRST EXPERIENCE

Knowing many parents would be experiencing the site on their phones, likely while holding a little one, we designed the mobile site to be easily accessible with one hand.

For parents unsure of how much or how little to feed their baby, we created a feeding guide to help them decide the right fit for their needs.

https://images.prismic.io/zero-2020/f1b39cd1-73d8-4a98-b12c-b3c66f3e6bc8_08-BH-Case-Study-Web-Frame.jpg?auto=compress,format

Believe it, baby – you can have it all. The ByHeart site nods to intimate moments of life with your little one: deep breaths, heartbeats, joy, and serenity.

AND WE'RE JUST GETTING STARTED


We’re excited to have a continued partnership with ByHeart to learn and grow from our parent audience to make the site experience even better.

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

๐Ÿ†  ZERO Makes Fast Co's Best Design of '21

๐Ÿ†  ZERO Makes Fast Co's Best Design of '21

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