About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Neighborhood Goods

A Department Store With a Story

Branding, Art Direction, Design, Illustration, Digital Strategy, UX, UI Animation, Creative Technology, Development

A new type of department store

Neighborhood Goods features an ever-changing landscape of thoughtful, exciting, and contemporary brands, stories, and events. More than that, they strive to be a place for community, bringing people together to shop, eat, discover, and learn across their growing number of stores throughout the country.

We evolved their brand and digital experience to better tell their story and made the digital experience match the physical to set them up for success as they continue to grow.

We approached the brand evolution with their varying audiences in mind including an expansive shape library and color palette to reflect their vibrant, playful and diverse community.

Knowing their offering and partner brands would be constantly changing and evolving, we build the brand with flexibility in mind, creating a design system with endless possibilities, so no two pieces of communication felt alike.

We brought more humanity to the site by elevating the team’s perspective — sharing more about why they care and how they curate their brands and products.

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With our varying audiences in mind, we created multiple ways of shopping to promote discovery. We gave customers the ability to shop genderless, instead filtering based on values or themes that are most important to them.

From in-store to online, every part of the Neighborhood Goods brand is built with community and storytelling in mind — and made to evolve dynamically as they continue to grow.

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

ZERO's speaking at the DIELINE Conf '22 ๐ŸŽค

ZERO Speaks at DIELINE Conf '22 ๐ŸŽค

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Very Nice

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Hot Stuff

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Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire Fire