About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Petfolk

Reshaping Pet Care for Today

Research, Brand Strategy, Naming, Branding, Voice & Tone, Art Direction, Content Strategy and Production, Animation, User Experience Design, Copywriting, Web Design, Social Media Management, Environmental Design, Advertising

Crafting a community of care

Raising a pet takes a village. In an industry where the veterinary experience too often falls short, Petfolk is here to make things better for everyone: pets, their parents, and vets alike.

As Petfolk’s agency of record, we worked together to build a modern and joyful world that defies the veterinary care status quo.

Founded and led by vets, Petfolk understands what it takes to provide world-class veterinary care.

We brought their unique expertise to life across all aspects of the brand, while retaining the total bliss that comes with caring for a pet.

We developed a name that speaks to what makes Petfolk special: their nurturing care community.

Whether you’re a cat person or a dog person, you’re Petfolk — vets included! Compassionate, empathetic, and trustworthy, you’ve found your community.

https://images.prismic.io/zero-2020/3e121258-4da2-4599-80c7-c86cc7d070e2_petfolk_09.jpg?auto=compress,format

Gone are the days of waiting-room-gray. We supported interior design efforts to extend the Petfolk brand system into all physical spaces for an immersive care experience.

Our work included window decals, vehicle wraps, interior applications, and experiential moments to ensure that Petfolk spaces are always welcoming and recognizable.

As the brand world hub, we partnered with PR and paid media agencies to strategically define creative impact through OOH, print mailers, digital ads, online videos, and more.

A playful campaign announced Petfolk's launch, built awareness, and drove traffic to new locations.

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Managing Petfolk’s social media at launch, we extended the brand system to reflect Petfolk’s caring ethos across all channels.

Using our branding work as a key component in their pitch, Petfolk closed a $40M Series A funding round with the support of numerous celebrity backers.

To support their growth in the long term, we delivered a comprehensive brand guide in Figma. This allowed for a highly-interactive guide that’s capable of scaling with ease.

Collaborators
Brand Pattern Illustration: Alex Proba

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

ZERO's speaking at the DIELINE Conf '22 🎤

ZERO Speaks at DIELINE Conf '22 🎤

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