Windmill

Let's get breezy.

Strategy, Design, Copywriting, Art Direction, UX, UI, Development, Packaging, Content Strategy, Production

We partnered with Windmill to launch their fresh take on AC, with simple installation and a beautifully designed product to help you take care of your air.

It's no surprise that AC units aren't great for the environment, so we helped Windmill strategize transparency around the ecological impact ACs have,
and communicate steps the consumer
can take to recycle their old unit.

Installing an AC unit can be tricky, especially for city dwellers. To make sure Windmill is right for the consumer's space, we developed a user friendly quiz flow to mitigate any installation surprises.

We extended the brand system from the website to the packaging, supporting the user to ensure a breezy installation.