VII(N) The Seventh Estate

Revolutionizing Wine With Carmelo Anthony.

Strategy, Art Direction, Branding, Copywriting, UX, Visual Design, 3D, Illustration, Development


VII(N) (pronounced “vin”) is the wine estate founded by basketball legend Carmelo Anthony. His mission is to bring new, diverse voices into the world of wine and partner with winemakers of color across the globe.

VII(N)’s inaugural vintage, Oath of Fidelity, is from France’s Rhône region and takes inspiration from the visionary Haitian leader Toussaint Louverture. This wine bridges the old world with the new through symbolism and a sense of optimism.

The sunburst mark is a take on a Jacobin (Haitian revolutionary) symbol, with 59 points marking the years of Louverture’s life, evoking in drinkers a sense of initiation into a secret society.