For Real Heads Only
Strategy, Design, Naming, Copywriting, Content Creation, Art Direction, Packaging, 3D Design & Motion Design
We embarked on a new venture by partnering with the founders of Dosist and Sunday Goods to create a family of cannabis brands.
Beginning in the Arizona market, and under the umbrella Studio Cannabis Collective, we developed five persona brands to meet the market where it’s at. From the cannabis curious, to the connoisseur.
We launched with Melted, a “stoner” brand for the cannabis enthusiast; folks that use the plant daily and love getting high.
Our strategy led us to express the brand in a simple way; black and white. Pivoting from common tropes in the space to position Melted as a brand with ethos.
We created two categories within the product line; Melted and Tiger Style. Using a sense of danger as the hook, we positioned Tiger Style as an “untameable high,” with features like custom hardware, and super potent extracts.
The tone of voice for Melted is heady and nonconforming.
Questioning the very fabric of reality by speaking freely about the effect of cannabis on mind, body, and soul.
PressThe Dieline Creative Boom Under Consideration Cannabis Business Times
A new high in furniture design.
Bridging the gap between cannabis & wellness.
IT’S A MOOD. LAUNCHING ENJJOY
Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.Read moreabout us