Branding the 2020 Democratic National Convention.
Strategy, Positioning, Design, UX, UI, Development, Copywriting, Illustration, Content
A visual system inspired by the Wisconsin state motto, "Forward."
Creating the visual identity for this year’s convention was an opportunity to show the American people what we stand for as a party, unite around our shared values, and showcase everything Wisconsin has to offer.
We designed the visual identity with digital in mind, which made the transition to a virtual format seamless. We worked with the DNC to create assets that convey the party’s platform from IRL to URL.