Redesigning an Iconic Magazine for the Internet Age.
Plastic Credit Exchange Case Study
A NEW FACE FOR AN ENVIRONMENTAL AND SOCIAL NONPROFIT
Brand Strategy, Branding, Voice & Tone, Copywriting, Design, UX, UI, Development, Illustration
SYMBOLIZING A MOVEMENT
We created a recognizable, simple logo that reflects the PCX mission–in all its optimism and strength.
Its circular movement calls back to the familiar recycling symbol, as well as PCX’s support of the circular economy.
The badge can be flexibly deployed, framing a negative space that’s also a minus sign. It speaks to PCX’s goal of plastic neutrality and subtracting plastic waste from the planet.
OUR BRAND IS OPTIMISM
Doom and gloom won’t inspire a movement. Optimism will.
We kept this in mind telling PCX’s story. By highlighting the nonprofit’s pragmatic, socially conscious approach to solving the plastic waste crisis, we can be cleareyed about the scope of the problem, while enthusiastically calling businesses and individuals to action.
The nonprofit space can be pretty dry and B2B. We brought the energy of a grassroots movement to PCX.
JUST TO ILLUSTRATE A POINT
We threw out the pie charts in favor of making information simple, digestible, and compelling.
We’ve deployed the latest responsiveness, motion, and interactivity to bring the movement to life.
GET IN THE FLOW
The goal of PCX is to get businesses to pledge a given amount of plastic credits. We made it as frictionless as possible.
Our Take Action quiz flow streamlined the entire offset process, so anyone can plug in their information, for example the size of their business operations, the amount of plastic they use, the amount they’d like to offset, and the rest is taken care of on the back end. The planet wins.
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