About

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We specialize in building brands and digital experiences.

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WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies or organizations that challenge the status-quo. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Logo & Identity
  • Brand Strategy & Positioning
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Print & Publication Design
  • Packaging
  • Content Strategy & Production
  • Social Media & Community Management
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • Copywriting

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the level of the engagement, complexity, and deliverables - but our studio minimum is $50k.

But wait, I have more questions

Canvas

Charting the way forward with Canvas.

Research, Brand Strategy, Voice & Tone, Art Direction, Content Strategy and Production, User Experience Design, Copywriting, Web Design, Development

Branding the first human-centered EMR designed for clinicians and their care teams.

It's a tough time to be an independent clinician, in large part because of ineffective and cumbersome technology. Canvas puts humanity back into healthcare with an EMR that's a medical tool, not a clerical burden.

We dove headfirst into the fraught world of EMRs and created a brand world that articulates the hope, fresh start, and humanity that Canvas provides as an alternative.

Our warm, tactile illustration style communicates product features and benefits, while visually uniting the art and science of medicine.

Write your patient's story on Canvas.

Canvas' breakthrough Narrative Charting allows the user to intuitively write medical notes as the patient encounter unfolds without unnecessary distractions. The importance of human connection and bedside manner informed our entire strategy and illustration style.

It's your life's work, but it's also your life.

Our art direction and content approach shows a day in the life of Canvas' forward thinking partners. Candid, documentary style photography highlights clinician-patient interactions and moments of reflective solitude for a personal and introspective feel.

We extended the visual identity to the product itself, giving structure to the UI for quick comprehension, and ensuring accessibility.

https://images.prismic.io/zero-2020/cd9346b4-f286-4848-adbf-380397823d98_Canvas-Product_Full_UI.jpg?auto=compress,format
Collaborators:
Photography: Nick Collura Illustration: Thoka Maer Animation: Pat Finn

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We specialize in building brands and digital experiences.

Read moreabout us

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ooo, eating ๐Ÿฆƒ

ooo, eating ๐Ÿฆƒ

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