Stones Throw
STONES THROW GETS A WEB REMIX.
Design, UX, Development, Strategy, 3D
THE LEGENDARY HIP-HOP LABEL, REMASTERED.
When Zero Studios partnered with Stones Throw on a new web site, we had to balance creating a new digital experience while maintaining a vinyl groove aesthetic that is so integral to the brand. The result was an artist forward, understated, simple to navigate experience that helped fans stay up to date on tour info, enhanced shopability with better access to artist merch, and the ability to sample the latest tracks. In other words, a multi-track experience that came together in one, perfectly realized piece of music, a website groove for a new generation.
Zero Studios was honored to work with Stones Throw, which was founded in 1996 by LA based DJ Peanut Butter Wolf.
The label launched the careers of Madlib, Madvillain, Anderson.Paak and other key artists, and became an integral driver of hip-hop culture.
