Rebranding a mission-driven organization
Branding, Brand Strategy, Digital Strategy, Voice & Tone, Copywriting, UX, Design, Development, Print Collateral, Art Direction, Photography
Stardust is a mission-driven organization taking a unique approach to the intersection of arts & philanthropy. We partnered with Stardust to bring cohesion to their dynamic portfolio, creating a brand identity that expresses their thoughtful and distinctive approach to supporting women and girls in fulfilling their potential.
The new brand identity celebrates their core pillars: Equity, Fund, & Arts. Our line logo and horizontal scroll speaks to the forward momentum that Stardust inspires.
The brand system comes to life in print and digital, with our distinctive color palette joining together to create an optimistic gradient, reminiscent of daybreak.
We developed a persona for Stardust that fits their core values: adaptability, making connections, and permission to dream. Every word and pixel maps back to these three traits.