Rip Van
Finding the SNACKING sweet spot.
Discovery, Brand Strategy, Branding, Packaging Execution, 3D Packaging Content
IT STARTED WITH A STROOPWAFEL AND A DREAM.
College pals Rip and Marco found a common bond in their entrepreneurial spirit and their taste for the sweeter things in life. And in their frequent travels to Europe, they grew fond of the Stroopwafel, a delicious snack comprised of two thin cracker-like waffles with a syrup filling. “They’d love this in America,” they thought, and started a company - winning a college entrepreneur contest, giving brith to what we know today as Rip Van.
Their unwavering attention to every detail turned them into snacking innovators, and their Rip Van wafels became a better for you snacking hit. But the brand was in need a refresh to get them to the next plateau - being more competitive at the retail level became a priority.
Enter Zero Studios, with our extensive brand world and packaging experience, to breathe more personality to their signature wafel along with the rest of their products. Hey, we never turn down a delicious European snack.
The path forward was grounded in a key insight: The snack world was stuck between tasty junk and edible cardboard. Changing the snacking world for the better - and finding that “sweet spot” between healthy and delicious, imagination and innovation, was a must.
The brand needed to find a more youthful spirit, and become more whimsical and approachable.
IT STARTED WITH A STROOPWAFEL AND A DREAM.
College pals Rip and Marco found a common bond in their entrepreneurial spirit and their taste for the sweeter things in life. And in their frequent travels to Europe, they grew fond of the Stroopwafel, a delicious snack comprised of two thin cracker-like waffles with a syrup filling. “They’d love this in America,” they thought, and started a company - winning a college entrepreneur contest, giving brith to what we know today as Rip Van.
Their unwavering attention to every detail turned them into snacking innovators, and their Rip Van wafels became a better for you snacking hit. But the brand was in need a refresh to get them to the next plateau - being more competitive at the retail level became a priority.
Enter Zero Studios, with our extensive brand world and packaging experience, to breathe more personality to their signature wafel along with the rest of their products. Hey, we never turn down a delicious European snack.
It was essential that the new Rip Van logo conveyed the texture and personality of the product, melding a whimsical tone that was both trustworthy and familiar.
Visualizing Rip Van’s delicious better for you sweetness and irresistibly gooey filling was key in creating 3D assets - and the work oozes emotion. It was our biggest 3D buildout ever, rendering 37 products over 9 product lines.
Our work ultimately set the tone for the future of Rip Van, delivering a flexible design system that captured a renewed brand identity, and cementing their mission and purpose: to further innovate and deliver on helping consumers find their snacking sweet spot.