The Madaluxe Group
An experiential activation to celebrate the Versace & Versus Timepiece Collection
Creative Direction, Event Production, Floral Design, Social Media & Influencer Strategy, 3D Motion Design
https://z3ro.cdn.prismic.io/z3ro/65b99ef9615e73009ec41f19_Madaluxe_LogoVideo.mp4
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https://z3ro.cdn.prismic.io/z3ro/65b99efa615e73009ec41f1a_Madaluxe_InviteVideo.mp4
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We developed a thematic platform centered around The New Moon. This inspired the creative direction and encapsulated the concept of change and new beginnings - celebrating Madaluxe as the new distributor of Versace & Versus Timepieces.
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Through influencer marketing and a focus on creating shareable moments, the event garnered over 60k+ impressions via instagram alone.