LaCroix
FINDING OUR FIZZ WITH LACROIX
Discovery & Research, Digital Strategy, Brand & Content Strategy, UX, Visual Design, Content Production, Art Direction, Copywriting, 3D, Campaign Development, Organic Social, Paid Media
MODERNIZING THE ORIGINAL SPARKLING WATER BRAND.
The cross-generational appeal of LaCroix is unmistakable. Still, a well-loved brand with tremendous market equity needs a bit of a refresh every once in a while. Enter Zero Studios, tasked with modernizing LaCroix and making it more desirable to a younger audience. All while maintaining LaCroix’s original fun and bubbly brand world that people know and love.
Our work included a refreshed website, content creation, summer campaign work, and organic social content. We kept our visual approach simple and took inspiration from the iconic and universally familiar can design. The refreshed brand started with a new theme: “Find your fizz” highlighting how the brand champions self-expression through flavor.
We updated LaCroix’s website making it more fun, modern and community-centric. Creating a delightful experience that encourages exploration. we used the products as a driver for storytelling throughout.
LaCroix’s summer social campaign showcased how people who enjoy LaCroix are refreshingly original, like LaCroix itself.
For the campaign, our internal content studio team captured a range of assets showing the brand’s joyful spirit, ranging from polished photography to creator style content and video content shot on iPhone.
Ultimately an iconic brand received a fresh, updated look which generated thousands of new post likes.
Like LaCroix, quite refreshing.