Luxury For Less: Launching Italic.
Branding, Strategy, Copywriting, Design, Development, Ecommerce, UI/UX
Break up with brands and shop directly from the world's best factories.
We partnered with Italic to bring their members-only D2C luxury anti-brand to life.
We balanced the psychology of emotion and logic through our written and visual design approach to feel premium yet accessible.
We used simplicity and modularity to evoke the brand promise: Pay for the product, not the hype.
The Italic member is savvy, but likes the finer things in life. We can relate. We created a cohesive brand experience where want-it-all meets have-it-all.