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Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

WTF is a digitally-native branding agency?

A Venn Diagram of Zero Zero is at the sweet spot where traditional branding agencies and digital agencies meet. TRADITIONAL BRANDING AGENCY TRADITIONAL DIGITAL AGENCY

Got it. But why does that matter?

We believe that everything is branding. The emails you send, the code you write, the packaging people tear open. Everything. We also know that nowadays most things are digital. Not everything. But quite a bit. So we think that the folks helping to define why you exist and why consumers should give a shit, should be the same folks that bring that message to life, across channels.

Does that mean you only take on full-service engagements?

No. While much of what we do is help businesses go to market, we also work as specialists at times. Meaning, we take on projects building websites, shooting content, building campaigns, establishing positioning and naming, voice & tone, etc.

Who do you typically like to work with?

We work with people that are doing something good for the world. Often, this means working directly with founders to help them bring their vision to life. Other times, it’s with select fortune 500 companies. We started Zero in search of a better quality of life and value the time we spend making things with people. If we’re going to solve problems together, we might as well enjoy it.

Hmm sounds pretty cool, tbh. What services do you offer?

Branding, design, content & technology:

  • Naming
  • Brand Strategy & Positioning
  • Logo & Identity
  • Voice & Tone
  • Brand Books & Style Guides
  • Art Direction
  • Copywriting
  • Illustration
  • Styling
  • Design
  • User Experience Design
  • Full Stack Development
  • Mobile & App Development
  • Ecommerce
  • Packaging
  • Content Strategy & Production
  • Content Production
  • Brand Activations & Experiences
  • Digital & Traditional Advertising
  • In-store Retail Design

DANG, Y’ALL ARE COOL. WHAT’S THE PROCESS TYPICALLY LIKE?

Full-service partnerships: Discovery & Research → Strategy & Voice → Branding & Identity → UX & Content → Design & Development → BFFs

Nice, I need all of that. How much do you charge?

It depends on the length of the engagement, complexity, and deliverables - but our studio minimum is $100k.

But wait, I have more questions

Italic

Luxury For Less: Launching Italic.

Branding, Strategy, Copywriting, Design, Development, Ecommerce, UI/UX

Break up with brands and shop directly from the world's best factories.

We partnered with Italic to bring their members-only D2C luxury anti-brand to life.

https://images.prismic.io/zero-2020/8a70abb3-6e35-41ed-a98d-c519ee29d913_Zero_Work_Italic_Homepage.jpg?auto=compress,format

We balanced the psychology of emotion and logic through our written and visual design approach to feel premium yet accessible.

https://images.prismic.io/zero-2020/deb437c7-ded5-4d56-aa23-0d9b88d5e8f2_Zero_Work_Italic_PDP_Desktop_Jacket.jpg?auto=compress,format
https://images.prismic.io/zero-2020/23aef30c-a0ac-4b8c-801c-48cfd0fb058a_Zero_Work_Italic_PDP_Desktop_Jacket_Design.jpg?auto=compress,format

We used simplicity and modularity to evoke the brand promise: Pay for the product, not the hype.

https://images.prismic.io/zero-2020/d4df037a-1052-44b1-803f-3518ae3bb881_Zero_Work_Italic_PDP_Desktop_Womens_Bags.jpg?auto=compress,format

The Italic member is savvy, but likes the finer things in life. We can relate. We created a cohesive brand experience where want-it-all meets have-it-all.

https://images.prismic.io/zero-2020/4125cce2-a0af-4709-857a-da586c99d6ce_Zero_Work_Italic_Visual_Identity.jpg?auto=compress,format

Other projects

Zero is a digitally-native branding agency with offices in New York and Milwaukee. We build next generation brands and digital experiences.

Read moreabout us

NYC
Brooklyn

MKE
Third Ward

🏆  ZERO Makes Fast Co's Best Design of '21

🏆  ZERO Makes Fast Co's Best Design of '21

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