Blueland
A powerfully clean new look.
Campaign strategy, PAID campaign ideation and development, COPYWRITING (BILINGUAL), social media creator recruitment and implementation
Redesigning Blueland
for retail prominence.
Blueland is a brand with a simple, clear vision: To deliver products with a higher standard of clean, with powerful formulas, thoughtful ingredients and no plastic waste. After an appearance on Shark Tank, the brand quickly became a DTC disruptor and formed an emotional connection to dedicated customers.
But it was time for the brand to evolve in an exceedingly crowded retail shelf. We partnered with Blueland to evolve their brand world and improve retail performance, creating a system that tells their story and educates the consumer across all touch-points.
An evolved logo.
Blueland’s original logo was solid, it simply needed a tiny push into this new brand world. So we inserted their most own-able icon, the half-round symbol, in the middle to reinforce brand recognition. It acts as a window, looking into our future plastic-free "bluetopia.”
Our solution to the new packaging focused on developing an own-able brand block using the half round, creating a clear messaging hierarchy, and building a system for scale.
The packaging was built to live across three distinct cleaning aisles - laundry, dish, and bathroom. The solution was a modular set of elements that hold pertinent product and brand information and use a clear color system for easy identification on shelf.
We updated the 3D product images to better align with the optimistic and aspirational Bluetopia world, with scent cues that have depth and assets that have the potential to live both statically and in motion.