Big Sipz

A Brand refresh THAT SCREAMS “LET’S PARTY.”

Brand Strategy, Brand Refinement, Packaging Refinement, 3D Content Production, Web Digital Strategy, Web Visual Design, Web Development

If an edgy alcoholic beverage brand asks you to their rebranding party, you accept the invite. When Big Sipz called Zero Studios, they were already a brand that was successful, with a unique product and a taste for having a good time. All they needed was a refresh and enhanced brand cohesion across all their channels. So we got together, said “Cheers,” and got to work.

Ultimately, we made a big personality even bigger, and a beverage with 16% ABV (seriously) received an updated look that broadened their brand universe.

Small in size but mighty in taste, Big Sipz got the full overhaul - with vivid color, full flavored vibes, bold typography and big energy. The Big Sipz essence brought to life in an entirely new and exciting way.

We also gave the Big Sipz packaging an update, with bright colors, graphic patterns and a solid hierarchy. The result was a more scannable and impactful shelf presence, making the 16% ABV message more prominent and ultimately improving the brand’s visibility to retail customers.

The Big Sipz site featured editorial in-the-moment photography, and incorporates the “z” from their name in copy moments to create an entirely proprietary brand language.

Now we propose a toast:

“To a refreshed and renewed brand, a delicious cocktail, and the question mark on party invites that implies the party has no end. Cheerz.”

Visit Big Sipz ↗

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