ARIH
A CPG (and K-pop) sensation.
Brand Refinement, Copy, UX, Design, Development, Social Strategy, Community Management
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Launching a brand with the world’s biggest band.
K-pop fandom is real. And when we were asked to help launch the heavily under wraps noodle and beverage brand ARIH - created and inspired by BTS, we met the moment.
We developed pre- and post-launch strategies and a comprehensive social media strategy, managing an online community growing exponentially by the second.
We designed and developed The ARIH website in two phases, opening with a teaser site that transitioned to a full site after launch, coinciding with the product’s debut exclusively at Walmart.
As BTS heads out on tour, the sky is the limit for ARIH - and Zero. Much more to come.