PepsiCo Design + Innovation - Redesigning Pepsi’s Global Design Portfolio
PepsiCo Design + Innovation - Redesigning Pepsi’s Global Design Portfolio
Strategy, Positioning, Design, UX, UI, Development, Copywriting, Illustration, Content
Creating the visual identity for this year’s convention was an opportunity to show the American people what we stand for as a party, unite around our shared values, and showcase everything Wisconsin has to offer.
We designed the visual identity with digital in mind, which made the transition to a virtual format seamless. We worked with the DNC to create assets that convey the party’s platform from IRL to URL.